刊行物

内容紹介

Entrepreneurship is recognized as the engine of innovation and regional economic development, and the link between entrepreneurship and economic geography is well-established. However, it is uncertain whether this connection persists in the context of the digital economy. Despite the growing prevalence of online entrepreneurship in many countries, the field remains under-theorized and spatially blind. Particularly, studies on fully online entrepreneurs (FOEs) are still lacking. Vloggers, referring to ‘video bloggers’ who create and upload short videos on online platforms, are a typical group of FOEs. This study employs data on TikTok vloggers in Chinese prefecture-level cities in 2023 to unveil the characteristics and influencing factors of their distribution. The results underscore the positive impact of mobile phone user base, talent power, policy, and the negative impact of per capita GDP on the scale of vloggers in a city. This study also reveals that for the highly influential vloggers, the technology power, high- quality amenities, and preferential policy are significantly correlated, while the impacts of the mobile phone user base and talent power become insignificant.