RESEARCH PROJECT

Consulting Division

CONSULTING DIVISION

A Think Tank Emphasizing Contribution to the Local Community

We conduct investigations and research aimed at supporting the realization of major projects in Kitakyushu City from an academic perspective, promoting policies, and proposing measures for industrial and economic promotion in collaboration with local economic organizations and companies.

Group Leader PENG Xue
Member KOMATSU Sho(Concurrent Positon)

Research Projects for FY2025

Strategies of utilizing short-video SNS to promote regional tourism: a case study of China

担当:PENG Xue

Associate Professor

In recent years, short videos have rapidly gained popularity and are even viewed as representing the future trend of SNS (Social Networking Service).

In China, tourism booms sparked by short video platforms such as TikTok (known domestically as Douyin) have been frequently observed. The influx of tourists to the popular destination identified in TikTok videos has significantly boosted regional tourism, transforming local economies. Beyond the general public, many local governments in China are actively embracing short-video SNS trends to cultivate local tourism booms. These initiatives are at the forefront of global efforts to promote regional tourism through short-video SNS. By contrast, Japan seems to be lagging in utilizing short-video SNS as a tool for tourism attraction.

This research project seeks to systematize regional tourism promotion strategies through a case study of China, analyzing their background, impact, implementation methods, and attention points, to draw insights for Japan. The findings are expected to offer valuable guidance for enhancing and implementing regional tourism promotion policies in Japan.