Tues., July 18, 2023: Staff Seminar “Exploring the Spatial Distribution of Travel Vloggers in China and Their Impact on Tourism: Insights from Douyin Data during May Day Golden Week 2023” (online) [finished]

We regularly hold Staff Seminars for research presentations and information exchanges among AGI Researchers.

*This seminar will be online and free of charge.

*Please refer to the following for details.

Date and Time

Tuesday, July 18, 2023 from 3:00 pm to 4:30 pm
*A question-and-answer session is scheduled at the end of the presentation.

Presenter

Dr. PENG Xue, Assistant Professor, AGI

Title

Exploring the Spatial Distribution of Travel Vloggers in China and Their Impact on Tourism: Insights from Douyin Data during May Day Golden Week 2023

Abstract

Short videos have experienced a rapid rise in popularity as a new form of social media in China in recent years. Vloggers who create and share short videos have emerged as a crucial force in making certain places popular. In most cases, this popularity will subsequently transform into an influx of tourists. In this study, I primarily examine the distribution characteristics and impacts of travel vloggers, while also giving some consideration to general vloggers and gender differences among travel vloggers. The data of travel vloggers and related variables are sourced from a data provider for Douyin, the largest short video platform in China. Analysis methods of visualization, location entropy and Moran’s I index are used to demonstrate the distribution pattern of travel vloggers. Findings show that travel vloggers tend to be concentrated predominantly in the south-east region below the Hu line. Travel vloggers exhibit a lower positive autocorrelation compared to vloggers in general. Additionally, there are gender-based variations in concentration patterns and clustering tendencies between female and male travel vloggers. Next, Geodetector is used to examine the impact of travel vloggers on provincial tourist arrivals during the May Day golden week in 2023. The results indicate that travel vloggers have a significant influence on tourist arrivals, demonstrating a higher explanatory power compared to conventional variables such as scenic areas, hotels, travel agencies, and transportation infrastructure. General vloggers also hold more influence than traditional entities, although their influence is lower than that of travel vloggers. These insights can assist destination management organizations and policymakers in leveraging travel vloggers for tourism development.

Language

English presentation and material(s)

To Participate

Please send an e-mail to office@agi.or.jp with your name, affiliation and phone number clearly stated.
（We will send you a Zoom link for participation via e-mail by the day before the seminar.）

Deadline for Participation Request

Your e-mail must be sent to us by the morning of Friday, July 14.

Leaflet

STAFF SEMINAR ON JULY 18 [in PDF Format]

TO PARTICIPATE ONLINE

You can either download the Zoom application in advance (1) or participate via a browser without downloading the Zoom application (2).
Please choose one of the above two methods.
*If you are using a Smartphone, please choose (1).

(1) TO PARTICIPATE BY DOWNLOADING THE ZOOM APPLICATION
① Please download an online distribution application “Zoom” (free of charge) onto your computer or Smartphone.
*Click Here for How to Download the Application

You can download the application onto your computer by clicking the 【ダウンロード】 button.

You can also download the application from these pages.
・For iPhones and iPads
» Download Zoom Application

・For Android phones
» Download Zoom Application

② We will send you a Zoom link to the e-mail address provided in your participation request e-mail by the day before the seminar.

③ Please click and open the Zoom link between 15 minutes before the start time and the actual start time on the seminar day. ⇒ You will be asked to wait in our “Waiting Room.”

④ When it is time to start the seminar, we will let all participants in at once.

⑤ A question-and-answer session is scheduled at the end of the presentation. If you would like to ask any questions, please either “raise your hand” or unmute your microphone and start talking. *You can also ask questions by sending chat messages.

(2) TO PARTICIPATE VIA A BROWSER WITHOUT DOWNLOADING THE ZOOM APPLICATION (ONLY FOR COMPUTERS)

① We will send you a Zoom link to the e-mail address provided in your participation request e-mail by the day before the seminar.

② Please click and open the Zoom link between 15 minutes before the start time and the actual start time on the seminar day.

③ Please click the 『ブラウザから参加』 at the bottom portion of your screen (if not displayed, please click the 『ここをクリック』). ⇒ You will be asked to wait in our “Waiting Room.”

④ When it is time to start the seminar, we will let all participants in at once.

⑤ A question-and-answer session is scheduled at the end of the presentation. If you would like to ask any questions, please either “raise your hand” or unmute your microphone and start talking. *You can also ask questions by sending chat messages.

【NOTE】

◇ Participants’ microphones will be turned on at the beginning. Please make sure to mute your microphone during the presentation. During a question-and-answer session scheduled at the end of the presentation, please unmute your microphone.
◇ If you would like to turn off your audio (microphone) and image (video), please click the microphone icon and video icon at the bottom left portion of your screen. The icons will be crossed by a red diagonal line.
◇ Depending on your computer or Wi-Fi signal strength, there could be a case where you will not be able to participate in the seminar or you will lose an internet connection in the middle of the seminar. However, we are unable to deal with those cases individually. Your understanding is greatly appreciated.

date：2023.07.05
Category：Seminars